Wire-framing a Solution
A number of adjustments are sketched out in the above image. The three major changes:
1. Car Search
The form, arguably the most important item here, has been moved from a subpage unaccompanied by any motivating marketing, to a prominent spot on the home page.
In the original version, all coupon links went to the same destination (a pdf popup containing ALL coupons). This was a frustrating experience for the end user so we addressed the individual coupons with a carousel presentation whereby each coupon would have its own dedicated URL. Simultaneously, we provided a clearly delineated "ALL COUPON" option.
3. The Video
An obvious interactive piece, we embedded the media right into the section it was designed to promote - The Gold Plus Rewards Program.