![](https://cdn.myportfolio.com/5aa3662598174a3e33412aaa1e0aa864/5010aaac-a1c0-4f0c-a16d-45db4f6cc481_rw_1200.jpg?h=962eb0a31c19b195447a83bab49b1bd9)
Original Page
This was the Hertz page as it appeared prior to revamp.
![](https://cdn.myportfolio.com/5aa3662598174a3e33412aaa1e0aa864/ecd2f275-b819-4e0a-a0e4-0eed5828195f_rw_1200.jpg?h=828352d716978c6b5edac5d6707a4b62)
The Original's Navigational Structure
The main page, as you can see, branched off into several additional pages. It was evident that as the years passed, more slapped-on content began to undermine usability.
![](https://cdn.myportfolio.com/5aa3662598174a3e33412aaa1e0aa864/6edc477e-a054-4d8f-99d3-f67582a1c684_rw_1200.jpg?h=0ba9fe35ec72df6a1700a4f304363fb8)
Wire-framing a Solution
A number of adjustments are sketched out in the above image. The three major changes:
1. Car Search
The form, arguably the most important item here, has been moved from a subpage unaccompanied by any motivating marketing, to a prominent spot on the home page.
2. Coupons
In the original version, all coupon links went to the same destination (a pdf popup containing ALL coupons). This was a frustrating experience for the end user so we addressed the individual coupons with a carousel presentation whereby each coupon would have its own dedicated URL. Simultaneously, we provided a clearly delineated "ALL COUPON" option.
3. The Video
An obvious interactive piece, we embedded the media right into the section it was designed to promote - The Gold Plus Rewards Program.
![](https://cdn.myportfolio.com/5aa3662598174a3e33412aaa1e0aa864/1a60599d-f3ef-4f60-8aa0-c42024bceb39_rw_1200.jpg?h=c2914d64f6d00c80f9d3f2f3f026a91f)
Revamped Page
This was the Hertz page (desktop view) upon completion.
![](https://cdn.myportfolio.com/5aa3662598174a3e33412aaa1e0aa864/8b44e149-b5a6-4efe-864e-a5efe6b86993_rw_1200.jpg?h=16d137b9b5a066e080e6e89fec18ba26)
The Mobile Version in its entirety
The main concision from the desktop was the single coupon appearance with side scrolling arrow graphics.