“You cannot create experience. You must undergo it.”  - Camus

Who Am I? 
Short Answer:
Resume

 Long Answer:
My name is Lane Zumoff. I'm a Multi-disciplinary Designer, Senior Level Role-Player and UMass Amherst Graduate with two decades of experience in Commercial Art as an Art Director, Digital Designer Manager, Interactive Designer, Illustrator, Production Artist, and Business Owner. I've successfully performed these roles, some concurrently, for three reasons:

 1. Proficient
I learned early how to create-on-command with decisive efficiency thanks to the tight deadlines and quality control demands of my first employer Verizon. 

 2. Self-Starting 
 For almost four years, I was Managing Partner of a Northern Liberties boutique design shop and, in an earlier life, co-owner/operator of a property management company.

 3. Adaptive 
Ever-mindful of the needs of my employer, my client and my audience, I work with empathy. From Campbell's to AAA, Yellowbook to Weichert: Every company does it their own way. I learn their way and help them do it better.

This site, my online portfolio, is my testament.
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ps. I'm also a Father, Husband, Musician and Piney Kayaker but not in that order. 


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