“You cannot create experience. You must undergo it.”  - Camus

Who Am I? 
My name is Lane Zumoff.
Multi-disciplinary Designer, Senior Level Role-Player and UMass Amherst Graduate. Father, Husband, Musician and Piney Kayaker.
15+ Years, Many Hats
Art Director, Print Designer, Interactive Designer, Illustrator, Production Artist, Business Owner. I've successfully performed these roles, some concurrently, for three reasons.

 1. Proficient
I learned early how to create-on-command with decisive efficiency thanks to the tight deadlines of my first employer Verizon. 

 2. Self-Starting 
 I was Managing Partner of a Northern Liberties boutique design shop and, in an earlier life, co-owner/operator of a property management company.

 3. Adaptive 
I work empathetically, ever-mindful of the needs of my employer, my client and my audience. From Campbell's to AAA, Yellowbook to Weichert: Every company does it their own way. I learn their way and help them do it better.

This site, my online portfolio, is my testament.
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