“You can't create experience. You must undergo it.”
- Albert Camus
Who Am I?
Short Answer:
Resume
Long Answer:
My name is Lane Zumoff.
If the quote from Camus seems a little pretentious, my apologies. It's just a nice, pithy reminder that experience - as much as talent and skill - is crucial. As a Multi-Disciplinary Designer, Senior Level Role-Player and UMass Amherst Graduate, I've served two decades in Commercial Art in a variety of roles: Art Director, Digital Designer Manager, Interactive Designer, Illustrator, Production Artist, and Business Owner. I attribute my successful run to three ingrained traits:
1. Proficient
I learned how to create-on-command with decisive efficiency early in my career thanks to the tight deadlines and quality control demands of my first employer Verizon.
2. Self-Starting
For almost four years, I was Managing Partner of a Northern Liberties boutique design shop and, in an earlier life, co-owner/operator of a property management company.
3. Adaptive
Ever-mindful of the needs of my employer, my client and my audience, I work with empathy. From Campbell's to AAA, Yellowbook to Weichert: Every company does it their own way. I learn their way and help them do it better.
This site, my online portfolio, is my testament.
- Albert Camus
Who Am I?
Short Answer:
Resume
Long Answer:
My name is Lane Zumoff.
If the quote from Camus seems a little pretentious, my apologies. It's just a nice, pithy reminder that experience - as much as talent and skill - is crucial. As a Multi-Disciplinary Designer, Senior Level Role-Player and UMass Amherst Graduate, I've served two decades in Commercial Art in a variety of roles: Art Director, Digital Designer Manager, Interactive Designer, Illustrator, Production Artist, and Business Owner. I attribute my successful run to three ingrained traits:
1. Proficient
I learned how to create-on-command with decisive efficiency early in my career thanks to the tight deadlines and quality control demands of my first employer Verizon.
2. Self-Starting
For almost four years, I was Managing Partner of a Northern Liberties boutique design shop and, in an earlier life, co-owner/operator of a property management company.
3. Adaptive
Ever-mindful of the needs of my employer, my client and my audience, I work with empathy. From Campbell's to AAA, Yellowbook to Weichert: Every company does it their own way. I learn their way and help them do it better.
This site, my online portfolio, is my testament.
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