“You can't create experience. You must undergo it.” 
- Albert Camus


Who Am I? 

Short Answer:
Resume

 Long Answer:
My name is Lane Zumoff.
 If that quote from Camus above seems a little pretentious, my apologies. It's just a good pithy reminder that experience - as much as talent and skill - is vital. As a Multi-disciplinary Designer, Senior Level Role-Player and UMass Amherst Graduate I've served two decades in Commercial Art as an Art Director, Digital Designer Manager, Interactive Designer, Illustrator, Production Artist, and Business Owner.
 Three reasons for my successful run:

 1. Proficient
I learned how to create-on-command with decisive efficiency early in my career thanks to the tight deadlines and quality control demands of my first employer Verizon. 

 2. Self-Starting 
 For almost four years, I was Managing Partner of a Northern Liberties boutique design shop and, in an earlier life, co-owner/operator of a property management company.

 3. Adaptive 
Ever-mindful of the needs of my employer, my client and my audience, I work with empathy. From Campbell's to AAA, Yellowbook to Weichert: Every company does it their own way. I learn their way and help them do it better.

This site, my online portfolio, is my testament.
_________________
ps. I'm also a Father, Husband, Musician and Piney Kayaker but not in that order. 


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